Optimizing the business and operations of a telecom operator to free up cash and capital to invest in innovation has never been more important. By leveraging the copious data they possess about their customers, they can enable services based on personalized content and advertising that is more relevant. It is in this area that operators have an opportunity to build upon a uniquely advantageous position. This enables companies to target profitable customers more effectively. To ensure future growth, companies must consider implementing a strategy that will place them at the head of the innovation pack while their competitors are just beginning to adopt the growth mentality.ĭeveloping better, more customer-centric innovations requires using analytic technologies and solutions that provide a deeper understanding of the unique interests and desires of customer segments. The world is already familiar with Kindles, Wiis, iPods and iPads, but it will be the meters, sensors and SIMs that will enable new business models and redefine the industrial landscape. Technological innovation, services, products and solutions are advancing so fast that it's increasingly difficult to keep up. A few interesting facts about the world we live in: global communications connect more than 4.5 billion people (more than 65% of the world's population) 350 million active users on Facebook spend on average 55 minutes per day on the site the 600 million mobile broadband subscriptions around the world now exceeds the number of fixed broadband subscriptions.